Sales & Marketing Approaches

Whether your senior living project is missing occupancy targets, in the pre-opening or post-opening phase, or an existing property, the Vantage Advisory group team of subject-matter-experts will diagnose the opportunities and obstacles, in collaboration with you, and develop a winning sales and marketing strategy.

Selling is about building effective relationships, establishing credibility and gaining trust. To maintain long-term success, the operations team must work hand-in-hand with the Sales team to consistently deliver on promises. Our approach applies that philosophy in every engagement and has a proven track record of success. Whether you’re opening new communities in highly competitive markets or find yourself with a low performing community, struggling to fill - we can help. We offer:

• Competitive analysis and market studies
• Pre-Opening and Start-Up Marketing Strategies and Tactical Plans
• Pricing strategies
• Value-added pricing and revenue enhancement strategies
• Message and media approach
• Advertising, Direct Mail and general communication strategies
• Exciting and effective Web-site design
• Event Planning that will surely get them to come back for more
• Collaterals and brochures
• Training for new–comers in Sales & Marketing as well as seasoned professionals who need to elevate their game
• Incentive program design
• Sales Metrics and other Management Tools and Processes to drive results

We would be delighted to discuss how Vantage Advisory Group can enhance your sales and marketing program. Please call us at 1-703-888-9557 to speak with one of our associates.